I'm a versatile writer and content strategist with a background spanning wellness, Gen Z marketing, and climate news. Whether I'm decoding the latest health trend, shaping a brand's voice for younger audiences, or breaking down complex environmental issues, my focus is always the same: making information clear, engaging, and actionable.

I bring three years of in-house experience at a sports nutrition company, where I developed a deep understanding of the wellness industry, from product innovation to performance content. I've also worked on campaigns aimed at Gen Z audiences, where tone, speed, and cultural fluency are everything—and contributed to climate-focused media that demanded accuracy, urgency, and impact.

Across all my work, I combine editorial storytelling with strategic thinking, and I’ve led SEO-driven initiatives that meaningfully grew organic traffic. I'm passionate about helping mission-driven brands and publications connect with their audiences in smart, authentic ways.

C. S. Lewis